Avianca was a failing airline with 37 outdated planes when German Efromovich purchased it out of bankruptcy in 2004. Over 15 years the Bolivian businessman built it into a regional powerhouse as Latin America’s second-largest carrier. But for all its success, the Bogota-based company is now back on a rocky foundation, Bloomberg News reported. Its stock price is down by almost 75% since it went public in 2011 and its bonds are trading in distressed territory amid concerns it will struggle to refinance debt. Avianca’s first-quarter loss was the biggest since 2015.
Colombia's Avianca Holdings SA said on Monday it is experiencing "reputational harm" from its association with Avianca Brasil, an air carrier that licenses its name and has canceled over 1,000 flights amid a bankruptcy restructuring, the International New York Times reported on a Reuters story. Both Aviancas belong to the same family-owned business group, led by brothers German and Jose Efromovich, but are maintained as separate companies.