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The Canadian advertising market has been in turmoil for some years, with local broadcasters and online media players cutting jobs and losing market share amid shifting advertising demand, marketing budget cuts and U.S. streaming giants with ad tiers increasingly dominating the domestic media space, The Hollywood Reporter reported. But now that volatility has reached the Canadian podcasting business, with news The Podcast Exchange, a Toronto-based advertising reseller and branded content producer, has signaled it may seek bankruptcy protection.