In the previous four articles in this series (see here) we looked at the key role of professional investors at startups, though also at the setbacks of the exclusive dependence of these types of companies on equity and the advantages debt would have for them. The environment, as we saw, is also a favorable one for borrowing. We described the difficulty to provide general recipes for getting debt and a few not very promising routes.

En los cuatro artículos anteriores de esta serie (ver aquí) analizamos el papel clave de los inversores profesionales en las 'startups', pero también las desventajas de la exclusiva dependencia de este tipo de empresas del 'equity' y las ventajas que tendría la deuda para ellas. El entorno, como vimos, es además favorable para el endeudamiento. Abordamos la dificultad de ofrecer recetas generales para conseguir deuda y algunas vías no muy prometedoras.

Imagine you are the CEO of company sitting across from an interviewer. The interviewer asks you the age old question, “So tell me about your company’s strengths and weaknesses?” You start thinking about your competitive advantages that distinguish you from competitors. You decide to talk about how you know your customers better than the competition, including who they are, what they need, and how your products and services fit their needs and desires. The interviewer, being somewhat cynical, asks “Aren’t you worried about the liabilities involved with collecting all that data?”