"Restructuring in fashion: challenges and a potential way out of the crisis" by Victor Seuwen

Besides facing the dilemma of balancing sales growth against margin improvements, which are inherent to the fashion industry, companies are now exposed to dramatic changes in the market dynamics. These shifts create significant implications in the way companies create value and establish the margin level. We have identified the major influences which have caused the industry’s current crisis and assembled a potential approach in finding a way out.Besides facing the dilemma of balancing sales growth against margin improvements, which are inherent to the fashion industry, companies are now exposed to dramatic changes in the market dynamics. These shifts create significant implications in the way companies create value and establish the margin level. We have identified the major influences which have caused the industry’s current crisis and assembled a potential approach in finding a way out.