In today’s world where disruptive forces are more and more prevalent and the market we operate in can change overnight, companies can either adapt, step aside, or instead lead the disruption themselves.
Unlocking and harnessing creative processes can build resilience to protect and create sustainable value.
But that’s tough to do. Day-to-day demands of deadlines, budgets, and results have a way of conspiring to keep the business doing what it’s always done.
We gathered together a group of senior executives to discuss how companies can unlock creativity.
This short article shares the key themes that came out of that discussion and the approaches to building resilience against disruption.
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