La irrupción del COVID-19 ha tenido efectos en todos los ámbitos, y uno de los más directos ha sido el cierre o las restricciones para el desarrollo de la actividad en determinados sectores que todavía continúan a día de hoy y que, como consecuencia de lo anterior, han sufrido drásticas caídas de ingresos durante meses.

Imagine you are the CEO of company sitting across from an interviewer. The interviewer asks you the age old question, “So tell me about your company’s strengths and weaknesses?” You start thinking about your competitive advantages that distinguish you from competitors. You decide to talk about how you know your customers better than the competition, including who they are, what they need, and how your products and services fit their needs and desires. The interviewer, being somewhat cynical, asks “Aren’t you worried about the liabilities involved with collecting all that data?”